Brands

Privacy

Privacy

Revised: November 3, 2015

Corporate Privacy Policy

Special Provisions for Financial Services Customers

Online Privacy Policy

Unsubscribing from Email

Opting Out of Direct Mail

Caesars Windsor Privacy Policy


CORPORATE PRIVACY POLICY

We value you as a customer and take your personal privacy seriously. In the course of providing you with products and services, we may collect certain personal information that we understand may be considered private or confidential. We are therefore providing this Privacy Policy to explain our practices and policies for collecting, using and sharing information collected from or about you. In this Privacy Policy, terms such as “us” “we” and/or “our” refer to Caesars Entertainment Corporation and its subsidiaries and affiliates, the Total Rewards casinos and resorts owned, operated or managed by them or their affiliates (the full list is available atwww.totalrewards.com/our-casinos) (“Total Rewards Casinos,”), Bill’s Gamblin’ Hall & Saloon, Caesars Interactive Entertainment, Inc., including but not limited to WSOP.com and their respective websites. This Privacy Policy does not apply to any properties that are not Total Rewards Casinos (other than to Bill’s Gamblin’ Hall & Saloon) or to Caesars affiliates or properties outside of the United States and the term “Total Rewards” refers to our Total Rewards® loyalty program. The privacy practices and policies for the Caesars Windsor property may be found in the Caesars Windsor Privacy Policy.

Our Privacy Principles

  • We protect, according to strict standards of security and confidentiality, all nonpublic personal information we collect about our customers.
  • We maintain physical, electronic and organizational safeguards to protect this information.
  • We require any person or organization providing products or services to customers on our behalf to protect the confidentiality of this information.
  • We permit only authorized employees and contractors, including but not limited to consultants, to have access to nonpublic personal information of our customers.
  • We afford former customers the same protections as existing customers with respect to the use and sharing of their information.

Information We May Collect

We collect and use information we believe is necessary to administer our business and provide you with the products and services you request. We may collect and maintain both Personal and Non-Personal Information needed for these purposes.

“Personal Information” includes any information by which you can be personally identified, such as your first name, last name, address, phone, email address, credit card number, social security number, Total Rewards number, date of birth, purchase information, gaming information and other similar information. You may provide us with Personal Information under a wide range of circumstances, such as when you submit information to us through our websites or mobile applications, sign up for email or text messages, install or use one of our mobile applications, sign up for Total Rewards, log in as a Total Rewards member, book a reservation, enter an online promotion, sign up or log in to play one of our free social games or our real money gaming online games at WSOP.com, request information, submit an application for employment, apply for credit or provide feedback in a survey.

“Non-Personal Information” is information about you that does not personally identify you. Information of this type is most commonly obtained through your use of our websites, mobile applications and visits to our businesses.

How We May Use Your Information

We will use the information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection. The following are some other ways in which we may use your information to administer our business and provide you with the products and services you request:

  • to operate our Total Rewards program;
  • to notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties;
  • to improve the products and services we provide you and develop new products and services;
  • to improve our websites and mobile applications;
  • to track your use of our websites and mobile applications for our internal market research;
  • to ask for your participation in our internal market research;
  • to generate aggregate statistical studies about our customers;
  • to contact you in response to your inquiries, comments and suggestions;
  • to provide you with a secure and safe environment;
  • to protect and defend our rights or property or enforce our agreements with you;
  • to cash your checks, extend you credit, process credit card, ACH and/or other financial transactions; and
  • to contact you otherwise when necessary;
  • otherwise with your consent or as permitted or required by law.

Information Disclosure to Affiliated Entities

For business purposes, we may share certain Personal and Non-Personal Information we receive from you, and about your transactions with us, with our affiliates, including our owned, operated, and managed casinos, online and web based businesses, and other corporate entities or affiliates. Doing so allows us to provide the products and services you have requested and quickly respond to applications for credit or other financial services. We may also disclose your Personal Information to our affiliates if you participate in our “self-restriction” or “self-exclusion” programs. Please seeKnow When to Stop Before You Start®for more information.

Information Disclosure to Non-Affiliated Entities

As permitted by law, we may share the information we collect from and about you with non-affiliated third parties.

Information may be shared with or collected by third party service providers who provide us with services such as data hosting or processing, credit card processing, credit checks or processing and fulfilling reservations or purchases. We require these providers to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them.

We may share certain limited information about you with other companies with whom we have joint marketing agreements or other businesses with whom we have a contractual relationship (“Joint Marketing Partners”), who may contact you as part of a third party promotional program or loyalty program. These businesses generally include financial services companies, such as banks and insurance companies, other service providers, such as airlines and car rental agencies, and retailers, but may include others.

We may transfer or provide a copy of your Personal Information to non-affiliated third parties in connection with an acquisition, merger, restructuring, sale, reorganization or other transfer involving any of our properties or all or any portion of our business.

We may also disclose your Personal Information to third parties for the following purposes:

  • as required by law or regulation;
  • to comply with legal, regulatory or administrative requirements of any governmental authorities, including but not limited to gaming regulators;
  • to comply with a court order, subpoena, search warrant or other valid legal process;
  • in connection with any legal action, claim or dispute, including but not limited to the collection of debts; and
  • for the protection of persons or property.

Your Choice to Share Information

If you are a Total Rewards customer and prefer that we not share your Personal Information with our Joint Marketing Partners, please follow these instructions: First, click here to log in to your account. Next, go to your “Profile”, scroll down to “Preferences” and click on “Edit Settings.” Click “Manage My Preferences” to continue. Scroll to the bottom and check the box labeled “Do not share my personal information with non-affiliates to market their products & services to me.” Click “Save Changes” to ensure your preference settings are set.

If you are not a Total Rewards customer or if you prefer to opt out by mail from having your Personal Information shared with our Joint Marketing Partners, please click here to download the opt-out form(PDF), complete it and mail it to:

Caesars Operating Company, Inc.
ATTN: Loyalty Marketing
P.O. Box 98905
Las Vegas, NV 89193

Opting out will not prevent your Personal Information from being shared with our affiliates for any purpose or used for other non-marketing purposes described above in this Privacy Policy.

How to Access, Update and Correct Personal Information

In order to ensure that all of your Personal Information is correct and up to date, visit a Total Rewards Casino and speak to a customer service representative. As a Total Rewards member, you may also review and update your profile by logging into your account, at http://www.totalrewards.com

Changes in Privacy Policy

Over time, it may be necessary to modify or supplement our Privacy Policy. When we make changes, we will post the changes to our websites and change the date at the top of the policy. The amended Privacy Policy will be effective upon posting on the Site. We encourage you to visit our websites from time to time to review our Privacy Policy in the event it has changed. Your continued provision of information to us or use of our websites following the posting of changes to the Privacy Policy means that you accept the changes and our use of your Personal Information in accordance with the revised Privacy Policy. If we make any material changes, we will also provide our current Financial Services customers with revised notices as described below.

Legal Gaming Age Policy

Persons under the age of twenty-one (21) are not permitted to gamble at our properties and/or online or through any web or mobile application, or loiter on any of our casino properties located in the United States. Any offers we make or any contests we conduct, unless otherwise noted, are not open to persons younger than the legal gaming age in the applicable jurisdiction. Persons younger than this legal age are not allowed to use our websites, accept offers, or win contests, and we do not knowingly collect information from such persons for gaming-related offers. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification.

Video Surveillance

We use surveillance systems to monitor all gaming areas and other public or sensitive areas of our properties. Video surveillance cameras are used for security purposes and to protect us, our customers and employees against potential violations of criminal or civil laws. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.

Your California Privacy Rights

As provided under California Civil Code Section 1798.83, also known as the “Shine The Light” law, we provide our customers with the ability to “opt out” of having their personal information shared with non-affiliated third parties for their direct marketing purposes.

Contact Us

Should you have additional questions, comments or concerns, please contact us by writing to:

Caesars Operating Company, Inc.
ATTN.: Loyalty Marketing
P.O. Box 98905
Las Vegas, NV 89193-8905

SPECIAL PROVISIONS FOR WSOP.COM

UNSUBSCRIBING FROM EMAIL

If you are a WSOP.com customer and would prefer not to receive further emails from us, please follow the unsubscribe link in the email.

You will be removed from the mailing list within 7 days of receiving your request.

OPTING OUT OF DIRECT MAIL POLICY

We may from time to time send promotional materials to you by direct mail. If you do not want to receive promotional materials by direct mail from us, please visit the customer service center at any Total Rewards Casino or call 1-800-342-7724, Prompt 2. Your name and address will be removed from that mailing list within 30 days after your request.

YOUR CHOICE TO SHARE INFORMATION

If you are an Action Club customer and prefer that we not share your Personal Information with our Joint Marketing Partners, pleaseclick here‚ and follow the instructions provided.

If you are not an Action Club customer or if you prefer to opt out by mail from having your Personal Information shared with our Joint Marketing Partners, pleaseclick here to download the opt-out form(PDF), complete it and mail it to:

Caesars Operating Company, Inc. ATTN: Loyalty Marketing P.O. Box 98905 Las Vegas, NV 89193

Opting out will not prevent your Personal Information from being shared with our affiliates for any purpose or used for other non-marketing purposes described above in this Privacy Policy.

RESPONSIBLE GAMING

WSOP.com takes responsible gaming very seriously. Our policy can be found by visiting the following page:click here.

CONTACT US

Should you have additional questions, comments or concerns, please contact us by visiting the following page:click here.


SPECIAL PROVISIONS FOR FINANCIAL SERVICES CUSTOMERS

Information Collected in Connection with Financial Services

If you are a customer who utilizes our credit or check cashing, counter check account and/or cash advance services (“Financial Services”), there are additional categories of information we may collect from or about you:

  • Information we receive on applications for credit or other financial services, such as your name, address, telephone number, Social Security number and other identifying information.
  • Information we receive about you from others, including credit bureaus, relating to your credit history and financial transactions with others.
  • Information about your transactions with us, including your payment history and/or gaming activity with any Total Rewards Casinos.

Annual Notices
We will inform you of our Privacy Policy at least once a year, as long as you are a current Financial Services customer of ours. If you no longer have a customer relationship with us, we will continue to follow our Privacy Policy, but you will not receive annual notices from us in the future. Our current form of notice with additional information about our privacy practices and choices you can make about how we share your information can be found here. If you prefer that we not share your personal information, please click here‚ log in to your Total Rewards online account and then click on “Manage My Preferences.” You can update your sharing preferences on this page. Click “Save Changes” when you are finished. If you do not yet have a Total Rewards online account, click here to create one.

Material Changes to Our Privacy Policy

If we make any material changes to our Privacy Policy as relates to Financial Services, we will provide our current Financial Services customers with revised notices that describe our new policies and procedures that apply to them.


ONLINE PRIVACY POLICY

In addition to the practices and policies described above, the following apply to our websites (each a “Site”).

A. Additional Information We May Collect

Traffic Data

We automatically track and collect general log information when you visit our Site, including your: (i) Internet Protocol (IP) address, (ii) domain server, (iii) operating system, and (iv) type of Web browser as well as the pages you visit on our Site (collectively “Traffic Data“). Traffic Data does not personally identify you, but is helpful for marketing purposes and for improving your experience on the Site. We use the Traffic Data to report aggregated website activity and to better understand the needs of our users so we can make informed decisions regarding the content and design of the Site. It enables us:

  • to estimate our audience size and usage pattern;
  • to learn what information is of most and least interest;
  • to speed up your searches; and
  • to learn of any possible Site performance problems.

We may collect Traffic Data through various technologies including, but not limited to, cookies, IP addresses, and transparent GIFs (Graphics Interchange Format, a software technology also known as a pixel tag).

Personal Information

You may provide us with Personal Information when you use the Site or websites operated by our service providers by completing online forms or entering information where requested, or by sending us emails or text messages.

Cookies and Other Technologies

We use cookies and other technologies on our Sites. Cookies are small text files offered to your computer by servers in order to keep track of your browser as you navigate the Site. Cookies may be stored on your hard drive in which case they remain on your hard drive until deleted, or in temporary memory in which case they are deleted when you shut down your browser or turn off your computer. We may use cookies and similar technologies to identify who you are and may use them when you visit our Site, click on our ads, or open our emails. Cookies also enable us to remember your user preferences for our Site. In addition, if you choose to provide us with Personal Information, we may store some items of your Personal Information and use it with the Traffic Data to better personalize your experience on our Site. Cookies and other technologies may also be used for site maintenance and analysis, performing network communications, authenticating users, serving contextual advertisements, and protecting against fraud and theft. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests.  To opt out of Caesars cookies used for this online advertising, click here.   To opt out of Total Rewards cookies used for this online advertising, click here.   You can block or remove cookies using your Internet browser’s settings. If you block or remove cookies, your ability to perform certain transactions, use certain functionality, and access certain content on our Site may be affected.

Third-party advertising companies that work with us may also use cookies and other similar technologies to collect Non-Personal Information to provide you with advertisements that are likely to be of interest to you.   To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at www.networkadvertising.org/choices.

B. Online Security

We use reasonable security safeguards to protect the Personal Information that we collect from unauthorized access. However, due to the design of the Internet, we cannot guarantee that communications between you and our servers will be completely secure or free from unauthorized access by third parties.

C. External Links

The Site may contain hyperlinks to other websites that may have information policies and practices that are different from ours. The fact that we have provided a link to a site is NOT an endorsement, authorization, sponsorship, or affiliation by us with respect to such site, its owners, or its providers. Links to other websites are provided only as a convenience to you. We are not responsible for the content, validity, privacy policies or reliability of any website linked to this Site that is not within our family of properties. There are risks in using any information, software, products or services found on the Internet, and you should make sure that you completely understand these risks before using, relying upon, or purchasing anything via the Internet.

D. Terms of Use

Your use of our Site constitutes your acceptance of the terms and conditions in this Privacy Policy as modified from time to time. By using our Site, you represent that you are of the legal gaming age in the applicable jurisdiction where you reside.

E. Non-U.S. Residents

Unless otherwise specified, our Site and material provided on our Site are solely for promoting products, programs, and business operations within the U.S. If you do not reside in the U.S. and are visiting this Site, if you provide Personal Information to us, it may be transferred to and processed on computers in the U.S. and other countries. Do not provide your Personal Information to us if you do not want this information to be transferred outside of your country, or if the laws in your country restrict these types of transfers. Instead, please contact us using the information provided in the section titled “Contact Us.” Your provision of Personal Information to us will be handled in accordance with this Privacy Policy. Your provision of Personal Information to us through this Site means that you agree to the terms of this Privacy Policy.


MOBILE APPLICATION PRIVACY POLICY

If you install or use one of our mobile applications, we may collect and use technical data and related information, including but not limited to technical information about your mobile device, system and application software, and peripherals, that is gathered periodically to facilitate any upgrades, product support and other services to you (if any) related to the application, and to provide services or technologies to you.

You may install and download our applications without providing any personal information to us. However, in order to use certain features of our mobile applications we may need to collect your personal information. For example, in order to benefit from an application’s location-based features, such as receiving special offers for casinos or resorts close to your location, you must allow the application to transmit, collect, maintain, process and use your location data, including the real-time geographic location of your mobile phone (the “Location Data”). You may withdraw this consent at any time by turning off the location services settings on your mobile device. Disabling such features will not impact the non location-based functionality of the application. We may also offer the ability to sign up for certain products or services through a mobile application, in which case you will need to provide the personal information necessary to sign up for the applicable product or service. For example, you may be able to register for the Total Rewards program through a mobile application by providing your name, contact information and date of birth, as well as a user name, password and answers to security questions. Personal information collected through our applications will be maintained, used and disclosed in accordance with our Corporate Privacy Policy.


UNSUBSCRIBING FROM EMAIL

If you are a Total Rewards member and would prefer not to receive further emails from us, you may click on the “unsubscribe” link found on the bottom of all our email communications. You can also unsubscribe at any customer service center at any Total Rewards Casino or by calling 1-800-342-7724, Prompt 2.

If you are not a Total Rewards member and would prefer not to receive further emails from us, you may click on the “unsubscribe” link found on the bottom of all our email communications.


OPTING OUT OF DIRECT MAIL POLICY

We may from time to time send promotional materials to you by direct mail. If you do not want to receive promotional materials by direct mail from us, please visit the customer service center at any Total Rewards Casino or call 1-800-342-7724, Prompt 2. Your name and address will be removed from that mailing list within 30 days after your request.