CONNECTING IN OUR #COMMUNITIES
At Caesars, we do not simply connect with our communities. We connect in our communities. We engage at all possible levels from within our organization to integrate seamlessly within our communities’ governing bodies, economic, social and environmental life. Our diverse employees are recruited from our local communities and they are motivated to connect through #citizenship. We are also known for the public stand we take on social and environmental issues that affect our guests, our employees and our communities. Our leaders are often in the public eye, or in the press, speaking out about issues that are close to our hearts.
Our HEROs program enables, encourages and empowers employees to be leaders in our communities. Our properties maintain regular community engagement initiatives and we are continuously overwhelmed by the passion, creativity, dedication and generosity of our employee HEROs. In 2015, we recorded a total of 260,000 hours of reported volunteering, once again beating all previous records.
HERO SPOTLIGHT: New Orleans HEROs
Our HEROs at Harrah’s New Orleans had a great year in 2015 with almost 10,000 volunteering hours, which is an average of half a day of community involvement for each employee at the property. One of the highlights of these efforts was our collaboration with the National Park Trust, the National Park Service, Chalmette Elementary School and Harrah’s New Orleans in a project called Planting the Future.
This multi-year project commemorates the bicentennial of the Battle of New Orleans at the Chalmette Battlefield at Jean Lafitte National Historical Park, engaging the local community and school children in the restoration and preservation of the historic grounds of the Chalmette Battlefield and National Cemetery. In 2015, our team at Harrah’s New Orleans donated hundreds of hours planting trees and restoring native plants in the area.
The Caesars Foundation is a private foundation established in 2002 and funded by a portion of operating income from resorts owned or operated by Caesars Entertainment. The Foundation is the entity through which Caesars funds charitable programs and projects of $5,000 or more, including meeting non-profit giving requirements in certain operating jurisdictions. Caesars Foundation’s objective is to strengthen organizations and programs in the communities where our employees and their families live and work, and to include our employees in volunteer efforts associated with the causes we support.
The main areas of focus for Caesars Foundations strategic giving are:
- Helping older individuals live longer, healthier, more fulfilling lives
- Marshaling our financial resources and the commitment of our colleagues to promote a more sustainable world
- Improving the quality of life in our operating communities
We continue to diversify our supplier base and procurement spend with MWDBEs (minority and women-owned or disadvantaged business enterprises). Often, these companies require assistance to qualify as Caesars’ supplier or expand their business with us. We connect widely and deeply throughout the U.S. market to ensure MWDBE vendors know we welcome them and how to qualify for supplier status. We support a number of Chambers of Commerce that promote diverse suppliers, and we speak frequently at conferences and events designed to promote supplier diversity. We offer practical support to help diverse enterprises improve their overall and Caesars-related performance.
CAESARS CITIZENSHIP BLOG SPOTLIGHT
While Caesars’ support of the aging population is a year-round commitment, May is particularly special as it is officially Senior Appreciation Month. Each May, our employees celebrate seniors in our communities by creating unique opportunities to inspire healthy aging and enhance quality of life for seniors. Fueled by their passion for giving back, and a little healthy competition, our HERO volunteers at various properties competed to show local seniors how much we value them as neighbors and community members. With a total of 24 properties submitting entries in the Senior Appreciation Month challenge, it was hard to pick just three winners.
Read on to learn about how our HEROs showed care and appreciation for seniors through luncheons, game nights, food drives and more on the Caesars Citizenship Blog.
HERO STARS GRAND PRIZE WINNERS
In 2014, we launched a new recognition program for our HEROs, encouraging their managers and those they serve in the community to recommend their HERO Stars for recognition in a quarterly program. Recommendations are judged by an internal team that considers both the commitment to the causes supported and the tangible outcomes for society of the HEROs’ involvement. Through April 2016, after 9 quarters, the program has yielded 18 HERO Stars. Each Star receives a $500 donation to contribute to a nonprofit organization of their choice and is profiled on our Caesars Citizenship BlogCaesars Citizenship Blog.
In May 2016, we announced our annual HERO Stars grand prize winners, selected from our 2015/2016 HERO Stars. Their selection was based on their commitment to the community, measurable impact on beneficiary charities and alignment with Caesars community involvement strategic impact areas (aging, health and wellness, environment, and education). Both winners received a $500 donation to their chosen charity and an invitation to participate in the centennial of stewardship of American parks volunteering event, hosted by long-time Caesars Foundation beneficiary, the National Park Trust, in August 2016 in Baltimore.