Our communities inspire us! Our Code of Commitment reminds us that actively working to improve the quality of life in the communities where we live and work is “who we are” as a company. Whether it’s fostering a long-term relationship with a local nonprofit organization or volunteering time in support of a single event, every effort makes a lasting difference. In 2014, Caesars gave more than $74.53 million to communities through mandatory (licensed) and discretionary giving, value of employee volunteer hours, and the Caesars Foundation.
The Caesars Foundation is a private foundation established in 2002 and funded by a portion of operating income from resorts owned or operated by Caesars Entertainment. The Foundation is the entity through which Caesars funds charitable programs and projects of $10,000 or more, and meets non-profit giving requirements in certain operating jurisdictions. Since its inception, the Caesars Foundation has gifted more than $70 million to support our communities. In 2014, the Caesars Foundation was proud to donate its 56th delivery vehicle to Meals on Wheels.
The four main areas of focus for Caesars Foundations strategic giving are:
- Helping older individuals live longer, healthier, more fulfilling lives
- Marshaling our financial resources and the commitment of our colleagues to promote a more sustainable world
- Improving the quality of life in our operating communities
- Supporting educational innovations
Our HEROS program enables, encourages and empowers employees to be leaders in the communities where we serve. Every single Caesars Entertainment property maintains community engagement initiatives and we are continuously overwhelmed by the passion, creativity, dedication and generosity of our employee HEROS. In 2014, we achieved almost 200,000 hours of total reported volunteering, the highest we have ever recorded. It seems that, the more employees do, the more they are inspired to do.
CAESARS CITIZENSHIP BLOG SPOTLIGHT
“When my mother and I were together or talking on the phone she would sometimes repeat her questions or ask the same ones,” says Chris Snow, Director of Hotel Operations at Bally’s Las Vegas. When his mother’s memory loss started she would forget simple things like how to turn on the TV. Snow helped her by writing down instructions. However, her condition worsened and after a couple accidental falls and hospital visits she eventually moved into his home so he could care for her.
Snow is not alone. Many Caesars Entertainment team members have struggled to care for a loved one dealing with dementia. According to the Alzheimer’s Association, one in three seniors eventually suffers from dementia. Motivated to better understand the problem and explore potential solutions, Caesars has gifted $400,000 to the Cleveland Clinic Lou Ruvo Center for Brain Health and has committed a third $200,000 grant later this year. Thanks to the generous funding, the clinic built a Healthy Brains website and app where you can test if your lifestyle choices are brain healthy, get a score, and learn tips on how to improve your brain health. Today, in celebration of Healthy Brains Day, the website and app are being rolled out at Caesars’ Las Vegas properties. Also, Caesars restaurants are serving special meals that may enhance brain health, so when you sit down to do your brain health check-up, grab a bite of brain food.
Read more on Caesars Citizenship Blog.
POSITIVE CONTRIBUTION TO POLICY
We are known for the public stand we take on social and environmental issues that affect our guests, our employees and our communities. Our leaders are often in the public eye, or in the press, speaking out about issues that are close to our hearts. We participate in a range of other associations that help advance social causes, including the Business Roundtable (BRT), an association of chief executive officers of leading U.S. companies, which helps expand economic opportunity for Americans.
SUPPORTING LOCAL PROSPERITY
We make a valuable economic contribution to the communities we serve and to local and national economies. Of the economic value we generated in 2014, 40% was distributed to thousands of other businesses as payments for goods and services, 25% was paid to employees for their service and contribution in wages and benefits and close to 1% of our revenues went to support the communities we serve around the U.S. and in our international locations. 42% of our revenues were paid back into the economy as taxes or interest payments.